TNT Pays Tolls to Promote Raising the Bar
When I saw this press release on the Internet, it took me a few billion reads to understand the connection between TNT paying road tolls for the lovely people of Atlanta, Orlando, Philadelphia, and Chicago and the network’s new legal drama Raising the Bar. That’s right, over this Labor Day weekend TNT is going to spring for two hours of free tolls, and they’re also premiering a new show. The connection eluded me, but finally, I found this helpful quote in the release:
“With so many people on the roads Labor Day weekend, it’s a perfect time to get our message out about the premiere of this outstanding new drama series,” said Tricia Melton, senior vice president of marketing for TNT, TBS and Turner Classic Movies (TCM). “We are literally raising the bar by paying tolls on Labor Day weekend.”
Get it? Toll booths have bars! They lift up when you pay! Yeah, I think it’s a stretch too, but hey, they got me writing about it, I guess.
Anyway, I think TNT could have gotten a lot more creative with the the word “bar” and paying for stuff, so to see the other campaigns the network should have gone with, just
